Strategy And Insight

Getting your company out there is a complex business built from many layers.

It’s about trust, reliability and having a solid idea of just who you are as a company.

Because how can you expect customers to buy into you and your product, if you’re not quite sure who you are yourself? As a business, brand identity is vital for establishing yourself in the market and is what can set you apart from the crowd. Yet this isn’t something you can just snap your fingers and sneak into your strategy, it needs to be interwoven into your core. You need to engage your audience and have them believe in it – and believe in you. Which is where we come in.

Here at Bespoke Marketing Solutions, we will work with you to give your company watertight foundations that embody your brand identity and everything that defines you and the story you tell. Our discovery framework will dive deep into your business so we can focus our thinking, planning and strategy. We will work closely with you to establish, define and refine your goals. We will help you to identify your vision and make it our mission to achieve this as part of your team.

Strategy And Insight Services | Bespoke Marketing Solutions | Bournemouth, Dorset

What does your brand sound like?

Brand Identity

Tone of voice is everything! Consistency is key for your website and social media channels

How does your brand make people feel?

We create perfect logo and colour palette that conveys your brand message

How will you find your customers?

Keyword Research

Turning your brand into an audience online with strategic keywords and content creation.

How we can help with your business insight and discovery

Utilising our knowledge and expertise to unleash the power of strategic thinking, we will find what makes your customers tick - and how we can tap into this. We’ll work to continuously build on and develop your brand identity, helping to separate you from the competition and stand out from the crowd. We will work with you to harness your data, using these powerful insights to tailor a marketing strategy and plan just for you.

A brand identity is the visual aspect of your business and what helps you become distinguishable to your customers. It includes everything from your company name and logo, to the colours, shapes and visual cues you add to your marketing materials. It’s the way you interact with your customers and the lasting impression you aim to leave them with. It’s shaped by the way you do your business with your clients and the products you sell - you need to do so in a way that develops trust, credibility and reliability. Customers need to know right from the off that when they come to you, they’re getting what they need - and more. Whether it’s the impression they build from the first time they see your logo, to the way they feel after receiving a product and service, you need to ensure it’s a positive experience.

View some of our work

View some of our case studies below. We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks. We develop search strategies for all-sized enterprises.

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