STACK CUP™ are experts in launching and running reusable cup programmes for major events by offering Sustainable, Stackable, Reusable, Branded Cups.
We were approached by STACK CUP™ to deliver their yearly marketing strategy. The team needed content that is devised and applied to multiple sectors from live events, festivals and concerts to sporting events and placemaking.
We needed to created a social media strategy that appealed to each customer segment – this is key to the success of creating a brand image that can be translated across these sectors. We would also need to operate their Ecommerce website, so that content is managed to update portfolio, products, blogs and landing pages that align with the SEO strategy.
Monthly SEO is managed to consistently grow traffic. Conducting quarterly keyword research and making enhancements where necessary.
Weekly Social Media planning is created to maintain a consistent brand story. We find the balance between services and products that need promotion to a number of sectors. We have developed core brand guidelines that now align with all content that is required on a weekly basis. From Social Media Advertising, adverts and blogging to landing pages, case studies and products. Monthly comms are also created to drive brand awareness.
This comprehensive approach to STACK CUP™’s marketing strategy has delivered measurable benefits across various business areas. By strategically aligning content, SEO, and social media efforts, we have driven significant growth in brand visibility, customer engagement, and revenue. Through regular technical and content updates, the site remains fresh, user-friendly, and conversion-optimised. The ongoing SEO management, including quarterly keyword research and enhancements, ensures that STACK CUP™ maintains a strong position in search engine rankings, attracting new customers and retaining existing ones.
The social media planning and content creation have significantly boosted engagement across platforms, fostering a larger, more engaged community. By carefully balancing product promotions and sector-specific messaging, we’ve enhanced the company’s ability to target and appeal to distinct customer segments. This approach has led to higher engagement rates, more brand interactions, and an increase in product inquiries.
Our well-rounded, multi-channel approach has not only enhanced their marketing strategy but also laid the foundation for long-term, sustainable business growth.
“Sian and Bespoke Marketing Solutions has been instrumental in improving and creating more engaging social media content and strategies for Stack-Cup. She is a pleasure to work with, has brilliant ideas, understand our business and is focused on results. She consistently goes the extra mile and isn’t afraid to give us feedback”
JAMES ROLES, GLOBAL MARKETING DIRECTOR
Services used
We’ve chosen all-natural methods to respect and preserve the qualities of the original plant
Website
SEO
Content Creation
Social Media