Honda Of Bournemouth Case Study | Bespoke Marketing Solutions

Honda of Bournemouth

360 Marketing Strategy

Brief

Honda of Bournemouth is a specialist dealer of Honda motorcycles, Honda motorcycle parts and motorcycle accessories based in Bournemouth.

Bespoke Marketing Solutions works with Honda of Bournemouth to deliver their SEO, Google Ads and Comms strategies. Operating across 2 businesses; the showroom and their training offering. We deliver dedicated B2C comms, working towards quarterly targets and generating consistent new product sales and brand awareness across Dorset. Operating an Ecommerce website, content is managed to update portfolio, products and landing pages that align with the SEO strategy.

Approach

We take a strategic and results-driven approach to consistently position Honda of Bournemouth as the premier destination for new motorcycles and training on the South Coast. Managing marketing for both their showroom and training division, we deliver a cohesive digital strategy that strengthens brand authority and drives customer engagement. Our approach includes:

SEO & Content Strategy – We continuously optimize Honda of Bournemouth’s eCommerce website, ensuring product pages, landing pages, and blog content align with a dynamic SEO strategy to improve search rankings and organic visibility.
Google Ads & Paid Media – Running targeted ad campaigns that drive conversions, boost new product sales, and maximize brand awareness across Dorset.
Dedicated B2C Communications – Engaging, customer-focused messaging designed to educate, inform, and convert audiences, supporting quarterly business objectives and sales goals.
Consistent Brand Presence & Social Media Planning – Across both businesses, we implement a seamless content and marketing strategy that maintains Honda of Bournemouth’s reputation as the go-to motorcycle showroom and training provider in the region.

Solution

By continuously refining and optimising our approach, we ensure Honda of Bournemouth not only reaches but dominates its market on the South Coast.

Results

Our strategic approach has delivered significant growth for Honda of Bournemouth, reinforcing its position as the premier motorcycle showroom and training provider on the South Coast.

We’ve increased website traffic by X%, with higher rankings for key search terms, driving more organic enquiries and bookings.

We’ve optimised paid campaigns resulting in an increase in conversions, reducing cost per acquisition and maximising return on ad spend.

We consistently increase engagement and reach, with increased follower interactions, post shares, and direct inquiries about new products and training courses on social media platforms.

This has resulted in a more visible and engaged audience across Dorset, establishing Honda of Bournemouth as the go-to destination for motorcycle sales and training. By combining SEO, paid ads, and strategic content, we continue to drive sustained online growth and sales success for Honda of Bournemouth.

“Honda of Bournemouth has enjoyed a successful business relationship with Sian at Bespoke Marketing Solutions for the past 18 months. Sian came highly recommended at a time when we were actively seeking someone to manage our website SEO, social media, and email marketing. During this time, our online presence has significantly grown and flourished thanks to the expert knowledge and hard work of the Bespoke Marketing Solutions team. Having been in business for over 18 years, we’ve worked with several local companies, most of which provided lip service but delivered little in the way of results. It has been a breath of fresh air to work with a company that consistently delivers. Thank you, Sian, and the team at Bespoke Marketing Solutions!”

STUART AUGUST, DEALER IN PRINCIPAL