Carl Ashley Electrical Case Study | Bespoke Marketing Solutions

Carl Ashley Electrical

SEO & Lead Generation

Brief

Carl Ashley are a Reliable Electrician Based in Bournemouth and servicing Dorset.

We were approached by Carl Ashley to maintain and develop their existing website and improve their SEO. The brief was clear, their website was not generating leads for their business, it had not been maintained and it was ranking poorly on Google. We needed to manage the migration from the old hosting facility, and move the website onto our hosting platform, ensuring a smooth process for the business.

Approach

We designed an SEO strategy that would consistently grow sales and leads, including the implementation of targeted landing page campaigns for new businesses in the Dorset area. By defining clear objectives, our primary focus should be on driving sales and leads by leveraging local SEO tactics to establish authority in the Dorset region. This means identifying the most valuable keywords for the business, particularly those tied to local searches. We would then need to optimise the on-page elements of the website. This includes ensuring that content is tailored for the Dorset audience, with dedicated landing pages for specific towns or cities within the area.

Solution

Creating well optimised landing pages, specifically for the Dorset audience. We have created highly-targeted landing pages that address specific needs within particular towns or regions. These pages feature strong calls to action and use testimonials from customers in Dorset to boost credibility and encourage potential clients to take action. We continuously monitor the results of our SEO and landing page campaigns with monthly reporting. Using tools like Google Analytics to track performance to adjust our strategy as needed to optimise for more sales and leads. By staying consistent with these efforts, we have built a sustainable SEO strategy that will continue to grow over time.

Results

After partnering with us, our client Carl Ashley Electrical has experienced a huge transformation in their lead generation efforts. Prior to working with us, their website was not functioning as it should resulting in a sever lack of leads for an extended period of time. In just 6 months, by refining their digital strategy, optimising their website, and implementing targeted campaigns, we have been able to consistently generate leads for their business. If your current marketing efforts aren’t delivering the results you deserve, let’s talk.

“Since we have been with Bespoke Marketing we have seen a huge difference in how a marketing company should work. They have made many changes to improve our site that the previous company hadn’t done. They are always a call or text away, regularly updating us & keeping us informed. I highly recommend them if you are looking for a professional & friendly service.”

ANDREA, OFFICE MANAGER