Google Search Growth Shows No Signs of Slowing Down
In a rare move, Google recently revealed just how many searches it processes each year, a staggering 5 trillion.
To put that into perspective, the last time Google shared this data was back in 2016, when search volumes were just over 2 trillion. That’s more than double the activity in less than a decade.
Read This : Google Internal Data
What This Means for Marketers
People are still searching. A lot. If your business isn’t showing up in those Google search results, you’re missing out on a massive opportunity.
A strong organic SEO strategy remains one of the most effective ways to drive consistent, high-intent traffic to your website and boost credibility. Unlike paid ads that stop the moment your budget runs out, great SEO keeps working.
But that doesn’t mean we should get comfortable.
Users Are Starting to Shift
According to a recent survey by Vox Media and Two Cents Insights:
- 42% of users feel Google is becoming less helpful.
- 66% say the quality of search results is declining.
- Gen Z and Millennials are increasingly turning to AI tools over traditional search
The internet is reshaping and search behaviour is evolving. In response, Google has rolled out new features like AI Overviews powered by Gemini 2.0 and even an AI Mode for premium users.
But Google isn’t going anywhere just yet.
SEO Isn’t Dead
It’s true that platforms like TikTok, Instagram, and AI tools such as ChatGPT are changing the way people find and consume information. But that doesn’t mean Google is being replaced, it’s becoming part of a broader digital search landscape. Just like social platforms have coexisted and adapted over time, search is becoming multi-dimensional.
For brands and businesses, that’s great news. It opens up more opportunities to reach your audience across different channels, in more creative and targeted ways.
Organic SEO is still essential for visibility, and optimisation of content on social media platforms helps increase customer reach. A strong organic strategy ensures you show up in the right places, whether it’s on Google, Instagram, or even inside a TikTok search.
Benefits of SEO and Why It’s So Important
- More Visibility – Show up when people search for what you offer.
- Free Traffic – Attract consistent visits without paid ads.
- Builds Trust – Higher rankings = more credibility.
- Better User Experience – Fast, mobile-friendly, easy-to-navigate sites rank and convertbetter.
- Targets High-Intent Users – Reach people actively looking to buy or learn.
- Long-Term ROI – Invest once and reap the benefits long after.
How to Stay Visible in Search
- To make the most of organic SEO in 2025, focus on:
- Creating high-quality, helpful content that answers real questions
- Optimising for user experience, including mobile and site speed
- Understanding search intent and aligning your content with it
- Staying on top of algorithm changes and evolving best practices
Search is evolving, but it remains a vital channel worth your investment.
Need help refining your SEO strategy? Get in touch so we can support your growth.